Branzit Blog

Marketing Insights, Written to Be Useful.

Practical breakdowns on SEO, AI search, paid media and growth. New articles are on the way.

SEO

How AI Overviews Are Changing Google Search (And What to Do About It)

A look at how AI-generated answers are reshaping click-through behavior, and how brands can adapt their SEO strategy.

GEO

What Is Generative Engine Optimization? A Practical Introduction

Understanding GEO, why it matters as more buyers research through AI chat tools, and where to start.

Paid Media

Google Ads vs Meta Ads: Which Should You Start With?

A breakdown of how the two platforms differ in intent, targeting and typical cost, to help you choose where to start.

Content

Writing Content That Satisfies EEAT, Not Just Keywords

Why experience, expertise, authoritativeness and trust matter more than keyword density in today's search landscape.

Social Media

Building a Posting Cadence Your Team Can Actually Sustain

Consistency beats frequency. Here's how to set a realistic social media schedule that doesn't burn out your team.

Email Marketing

3 Automated Email Flows Every eCommerce Brand Should Have

Welcome series, abandoned cart, and post-purchase flows explained, with what to include in each.

These article previews are placeholders for upcoming posts. Send over any articles you've already written and we'll get them published here.

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